FMSI Launches New Brand and Website 

FMSI Launches New Brand and Website 

FMSI Charges Out of the Gate with New Brand, Website, and Ambition to Lead the Future of Banktech

 

July 2025 – Cottonwood Heights, Utah – After years of quiet refinement and strategic build-up, FMSI is making its boldest move yet. The company has rebranded and relaunched its digital presence, marking a major step toward becoming a dominant force once again in the fintech and banking sector.

More than a rebrand, this is a reawakening

With a new website, sharpened positioning, and an ambitious product roadmap under development, FMSI is ready to shake up an industry crying out for innovation, insight, and better user experiences.

“We’ve spent the past year strengthening the foundation – rebuilding tech, reimagining customer journeys, and putting together a team capable of real impact,” said Travis Gollaher, VP Customer Success of FMSI. “Now, it’s time to run. The new FMSI isn’t just back… We’re here to lead!”

The Rodeo Analogy: Trained, Tested, and Ready to Buck

Internally, the team likens the transformation to that of a rodeo horse: disciplined, focused, and now moments away from exploding out of the chute.

For years, FMSI served banks and credit unions across North America with powerful, if underpublicized, workforce optimization tools. Its recent acquisition has unlocked new capital, sharpened its strategic focus, and catalyzed a complete brand overhaul.

The new FMSI OneCX Platform, comprising Appointments, Lobby, Analytics, and Staff Scheduler, is just the beginning of a long-term innovation roadmap designed to redefine operational excellence for financial institutions.

From Software Vendor to Strategic Partner

The new brand signals more than surface change. It reflects a fundamental shift in how FMSI sees its role in the market: not as a software vendor, but as a strategic partner in transformation.

“We’re building for the next ten years, not the last ten,” said Sean Wright, VP Operations. “Retail banking faces a trust crisis, a technology lag, and ever-rising customer expectations. FMSI has the DNA, and now the firepower, to help institutions thrive in that environment.”

Highlights of the Relaunch:
  • Full brand transformation– visual identity, positioning, and messaging completely redefined
  • Launch of new website– fmsi.com – streamlined, relevant, and designed around customer needs
  • Product roadmap unveiled– with customer engagement features and AI-enhanced analytics in active development
  • New leadership and commercial focus– growth-oriented team aligned to take market share and drive expansion
A New Era Begins

The new FMSI arrives at a critical moment for the sector. With branches under pressure to modernize, and customer expectations higher than ever, the need for intelligent, integrated solutions has never been greater.

And FMSI is stepping into that void with intent.

“We’ve been behind the scenes, refining everything. But now? Now we’re out of the gate… and we’re here to win!”

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FMSI Charges Out of the Gate with New Brand, Website, and Ambition to Lead the Future of Banktech

 

July 2025 – Cottonwood Heights, Utah – After years of quiet refinement and strategic build-up, FMSI is making its boldest move yet. The company has rebranded and relaunched its digital presence, marking a major step toward becoming a dominant force once again in the fintech and banking sector.

More than a rebrand, this is a reawakening

With a new website, sharpened positioning, and an ambitious product roadmap under development, FMSI is ready to shake up an industry crying out for innovation, insight, and better user experiences.

“We’ve spent the past year strengthening the foundation – rebuilding tech, reimagining customer journeys, and putting together a team capable of real impact,” said Travis Gollaher, VP Customer Success of FMSI. “Now, it’s time to run. The new FMSI isn’t just back… We’re here to lead!”

The Rodeo Analogy: Trained, Tested, and Ready to Buck

Internally, the team likens the transformation to that of a rodeo horse: disciplined, focused, and now moments away from exploding out of the chute.

For years, FMSI served banks and credit unions across North America with powerful, if underpublicized, workforce optimization tools. Its recent acquisition has unlocked new capital, sharpened its strategic focus, and catalyzed a complete brand overhaul.

The new FMSI OneCX Platform, comprising Appointments, Lobby, Analytics, and Staff Scheduler, is just the beginning of a long-term innovation roadmap designed to redefine operational excellence for financial institutions.

From Software Vendor to Strategic Partner

The new brand signals more than surface change. It reflects a fundamental shift in how FMSI sees its role in the market: not as a software vendor, but as a strategic partner in transformation.

“We’re building for the next ten years, not the last ten,” said Sean Wright, VP Operations. “Retail banking faces a trust crisis, a technology lag, and ever-rising customer expectations. FMSI has the DNA, and now the firepower, to help institutions thrive in that environment.”

Highlights of the Relaunch:
  • Full brand transformation– visual identity, positioning, and messaging completely redefined
  • Launch of new website– fmsi.com – streamlined, relevant, and designed around customer needs
  • Product roadmap unveiled– with customer engagement features and AI-enhanced analytics in active development
  • New leadership and commercial focus– growth-oriented team aligned to take market share and drive expansion
A New Era Begins

The new FMSI arrives at a critical moment for the sector. With branches under pressure to modernize, and customer expectations higher than ever, the need for intelligent, integrated solutions has never been greater.

And FMSI is stepping into that void with intent.

“We’ve been behind the scenes, refining everything. But now? Now we’re out of the gate… and we’re here to win!”

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